I am watching The Apprentice and it is obvious that Proctor and Gamble wants a buzz created for their new toothpaste. So part one is the local promotion in NY, but the reality is that for what seems to be $100,000 ($50,000 for each team) they get an hour long commercial on one of the top rated shows of the year. And vanilla and mint in the same toothpaste? That is disgusting! It's like Nuts and Gum: Together at Last! or the real life version I sampled, Almond Royale, which wasn't quite gum, but also disgusting.
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